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1)How does Google Define finding a digital opportunity in business?

2) What are the fundamentals Google claimed in the second module as the keys to building an online presence? 

3) In your opinion, why is it important to analyze and adapt your online and digital marketing presence on an ongoing basis?

4) The training dives into module 3 on various elements of building an online presence.  Take 3 key traits/factors from this module and pick any retail website online as an example that you believe exhibits those 3 traits of a successful online presence? Explain by correlating it back to the module

5) In your own words, how important is it to understand the behavior of the digital consumer in order to generate an effective online presence with them?