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 1.This criterion is linked to a Learning OutcomeAPA Style and Content Organization

min. 6 pages (no more than 8 pages), excluding reference pages; double-spaced; use of subheadings; APA citation for in-text and the reference list; page numbers available

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2. This criterion is linked to a Learning OutcomeBrand History and Deliverables

brand history and origin; businesses (products/services/retail formats)

3. Core Customers and Financial Values

a market segment being targeted; financial values (revenues and profits)

4. This criterion is linked to a Learning OutcomeBrand Benefits through Touchpoints

consumer brand benefits (expectations) through touchpoints

5. This criterion is linked to a Learning OutcomeBrand Evolution

brand changes over time (e.g., logo, slogan, retail formats)