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Answer the following questions in a single document:

  1. Select an organization (or make one up) that markets to consumers. This should not be the organization you plan to use for the marketing plan assignment. Discuss all stages of the Buyer Decision Process for this organization using the example of a target consumer.
  2. Select an organization (or make one up) that markets to other businesses. This should not be the organization you plan to use for the marketing plan assignment. Discuss how online shopping has changed in the business-to-business market using an example.

(For all dropbox assignments, remember to reference at least 2 sources; one must be the textbook plus one from a website, video, or other source.  Use quotes for direct material taken and cite even if paraphrasing. )

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ASSIGNMENT 2

Cross Functional Essay

Individually, students will prepare a 3-5 page essay on the relationships and inter-dependencies between marketing and other functional areas (choose at least 3-4 functional areas). 

Note: Functional Areas of Business Include:
Human Resources
Accounting
Finance
Sales
Production / Operations
Administrative Support
INSTRUCTIONS
Students must use research from at least 3-5 academically reviewed journal articles (only). All journal articles must be in the range of 2009 to present.
Page limits do not include title and reference pages

Donot copy and paste

APA formatting must be used throughout proper sentence structure grammar and capitalization must be used