Ambush by Dre: A Case Study of the National Football League and the

May 16, 2023

1. Who are the principal and secondary stakeholders in this case, and what are their wants and needs? 2. What are the advantages and disadvantages of both sponsorship exclusivity and ambush marketing for a potential sponsor? How is this case (dis)similar to other ambush attempts by non-sport companies in the sport industry? 3. What should the National Sports Management agency recommend to the league? What requirements are necessary to satisfy the key stakeholders and quell the dissonance between the parties?

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