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Compare and contrast the strategies of two companies in the same industry. Choose 1 industry and use the provided links for the two companies. The choices are as follows:


American Airlines. (n.d.). Airline tickets and cheap flights at

Apple. (2021). Apple.

Coca-Cola. (2012). Summer tastes better.

Delta Air Lines. (2021). Airline tickets & flights: Book direct with Delta Air Lines.

FedEx. (2021). Ship, manage, track, deliver.

Ford. (2021). New hybrid & electric vehicles, SUVs, Crossovers, trucks, vans & cars.

General Motors. (n.d.). Pushing the limits of transportation & technology.

PepsiCo. (2021). PepsiCo home.

Samsung. (2021). Samsung US.

United Parcel Service of America. (2021). Global shipping & logistics services.

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