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Read the case: Apple Pay and complete your case analysis.

Discuss the following:

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Please provide as many details about your writing struggle as possible

Academic level of your paper

Type of Paper

When is it due?

How many pages is this assigment?

  1. briefly summarize the key marketing strategy issues in the case that are still relevant TODAY in addition to contemporary issues you find via research;
  2. make thorough recommendations on how the issues should be handled;
  3. provide a justification for the recommendations.

Case write-ups should be 3-5 pages, double spaced, 12 font size in Times New Roman.

This case assignment is due by Sunday at 11:55 p.m (CST), in MS word format.  For more information regarding how the cases will be graded, please refer to the case analysis grading rubric. 

The case analysis should be approached as if you are a marketing manager that has been asked to present three long-term strategies to the board of directors of the brand/product in question.  Based on your understanding of the case AND external research on the CURRENT situation, what are the three best strategies to revitalize this brand/product to the same target market and/or alternative markets? Please do not limit yourself to the specifics of the case when formulating your strategies. Think ‘BIG PICTURE’ (internal/external factors, complementary products/industries, sustainability, etc.).

Strategic recommendations should be measurable and broad enough to encompass the direction of the brand for at least 5 years.  At the same time, the analysis should explain in detail the logic and process behind implementing such initiatives.