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Assignment Content

  • Read the “Sony Shoots the Messenger” Case Study on p. 440 in The Practice of Public Relations, Ch. 11. relations 13th edition  

By Fraser p. Seitel

  • Answer the three questions at the end of the chapter on p. 442. 


  1. How would you assess Sony’s handling of the hacking scandal?
  2. Had you been Amy Pascal’s public relations advisor, how would you have suggested she handle the fallout from the e-mails, adjudged as “racist?”
  • 3 Had Pascal asked you to counsel her on what to do in light of her husband’s e-mail about the roundtable, what would you have suggested?
  • Write a 1,050- to 1,400-word paper in which you describe how the case was handled, and provide recommended improvements for your client (Sony).
  • Include three outside references, as well as citations with your paper.       
  • Format your paper consistent with APA guidelines.
  • Submit your assignment