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Group Exercise is Applying Porter’s Five Forces Model .Please select an industry and conduct a Porter’s Five Forces analysis on an industry of your choice. Please make certain to analyze the impact of each force on the industry. At the end of your analysis, you should make a recommendation as to whether you think that the industry you selected is attractive and profitable.

The project consist of analyzing an industry with Porter’s a five Forces.

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1) Competitive Rivalry

2) Bargaining Power of Suppliers

3) Bargaining Power of Customers

4) Threat of New Entrants

5) Threat of Substitute Products or Services.

6) Conclusion

You should finish the 2) Bargaining Power of Suppliers .(1 page)

Automotive is the industry we chose. Honda is the brand.

The following links will be useful for this assignment: https://www.youtube.com/watch?v=3AD-M5GqalM https://www.youtube.com/watch?v=mYF2_FBCvXw

ASSIGNMENT 2

Company Overview Environmental scan: Marketing strategy: Recommendations Presentation Date: Note: Time Limit: Paper Requirements: A one-page description of each company or brand. Scan the marketing environment for the option that you have chosen (see chapter 3). • Each company’s market segmentation strategy and associated target market(s) • Each company’s product positioning strategy • The 4/7Ps they use • Be sure to explain why you think they have made the choices they have, supported by marketing concepts.