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Case: BillCutterz.com Case, 083021, 2 

The criteria for grading written case presentations include: 

1. Identification of key problems/strategic issues. 

2. Evidence that the use of appropriate analytical tools and techniques presented in the 

chapters were used in identifying strategic issues. 

3. Presenting realistic, workable, well-supported recommendations for action. 

4. Use of good communication skills—failure to use good grammar, spelling, and other 

written communication skills will result in a full one-letter grade reduction. 

5. Evidence of adequate preparation, pride of workmanship, and display of professional 

attitude and approach.

Accomplishing the Case Analysis. Note that these are general statements and may not apply in every case. 

a. Investigate and Analyze the Company’s History and Growth. Investigate the company’s founding, critical incidents, structure, and growth.

b. Identify Corporate Level Strategy. Identify and evaluate the company’s mission, goals, and corporate strategy. Identify and assess the company’s line(s) of business, its subsidiaries, and acquisitions. Debate the pros and cons of the company strategy.

c. Identify Business Level Strategy. (If the company has a single business, the corporate and business level strategies are the same.) Identify and analyze competitive strategy, marketing strategy, costs, and general focus for each business.

d. Perform financial and market analyses. How is the company performing in general and with respect to the market? (i.e. competition).

e. Identify Strengths and Weaknesses within the Company. Make a list of the value creation functions of the company. Which ones are stronger; which ones are weaker.

f. Gather information on the external environment. Identify opportunities and threats. Especially note the competition, bargaining power of the company, and the threat of substitute products.

g. Analyze Implementations. Identify and analyze the structure and control systems that the company is using to implement its business strategies. Consider organizational change, levels of hierarchy, employee rewards, conflicts, and other issues important to the company.

h. Analyze Findings. Based on the information gathered, construct an evaluation. Compare strengths and weaknesses with opportunities and threats. Is the company in a strong competitive position and can it continue on its current strategy successfully. 

i. Construct the report and make recommendations. Pull together all the information gathered to address the questions of the case. Remember to be analytical and not descriptive. Allow yourself enough time to properly write the case analysis. Make good use of tables, charts, and numerical analysis. Eliminate unnecessary narrative.

j. Remember that “I feel”, “I believe”, “I think” are not acceptable. Acceptable are “the analysis indicates”, “the data shows”, “the report concluded”, etc.

Case Analysis Requirements for this Course – this addresses primarily the format and minimum content for case analysis submittals.

a. Name and Title – Make sure you include a title page. Place your name and the course number, the date, and the title of the case on this page.

b. Summary Statement of the Case – Include first a summary statement of the case. Identify the company, the principals, the situations.

c. Address the case questions – First, write the question then write the response to that question. Repeat this process for each question to be addressed in the case. This is where many of the facts that have been determined will be presented.