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 Chapters 11 and 12 in the textbook

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Write: Make sure your response addressing the following question is more than 200 words and includes an in-text citation or a brief quote from the reading material where appropriate. You may want to review the Citing Within Your Paper (Links to an external site.) resource from the Ashford Writing Center for proper use of citations.

What are some of the judgments used in estimating the future economic benefit (i.e., measuring the value) of intangible assets? Why would you want to estimate risk associated with cash flows?