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ASSIGNMENT 1

  1. Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.
  2. Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?
  3. Discuss the role of demographics in relationship to Integrated Marketing Communications (IMC).
  4. Discuss the phrase “let the buyer beware” and its relationship to an ethical marketing perspective

Each answer should be Minimum of 400 words. All discussions must have reference from at least two peer reviewed academic journal articles and it must be in APA format. No plagiarism.

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ASSIGNMENT 2

Give  your opinion on the corporation’s greatest strengths and most  significant weaknesses. Choose either a strategy OR tactic the  corporation should select to take maximum advantage of its strengths,  and the strategy OR tactic the corporation should select to fix its most  significant weakness. Justify your choices.

Determine the company’s tangible and intangible resources, core capabilities, and core competencies.

Choose  the two (2) segments of the general environment that would rank highest  in their influence on the corporation you chose. Assess how these  segments affect the corporation you chose and the industry in which it  operates.

Choose  two (2) forces of competition that you estimate are the most  significant for the corporation you chose. Evaluate how well the company  has addressed these) forces in the recent past, going back no further  than five (5) fiscal years.

With  the same two (2) forces in mind, predict what the company might do to  improve its ability to address these forces in the near future.

Identify  what you consider to be the greatest external threat to this  corporation. Discuss how the corporation should address this threat.  Justify your explanation.