Select one element of the Marketing mix and discuss how marketing research could help that area. Be specific in your recommendations.
Which is more detrimental to a firm, pricing your product or service too high, or pricing your product or service too low?
Discuss the role of demographics in relationship to Integrated Marketing Communications (IMC).
Discuss the phrase “let the buyer beware” and its relationship to an ethical marketing perspective
Each answer should be Minimum of 400 words. All discussions must have reference from at least two peer reviewed academic journal articles and it must be in APA format. No plagiarism.
Give your opinion on the corporation’s greatest strengths and most significant weaknesses. Choose either a strategy OR tactic the corporation should select to take maximum advantage of its strengths, and the strategy OR tactic the corporation should select to fix its most significant weakness. Justify your choices.
Determine the company’s tangible and intangible resources, core capabilities, and core competencies.
Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.
Choose two (2) forces of competition that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these) forces in the recent past, going back no further than five (5) fiscal years.
With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future.
Identify what you consider to be the greatest external threat to this corporation. Discuss how the corporation should address this threat. Justify your explanation.