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Consider a purchase you recently made.

Considering concepts from the WK2 readings, compare your decision process to the processes described in the readings.

  • How  did you determine your need?
  • How  did you search for information?
  • Did    you evaluate alternatives?
  • Did    you have criteria upon which you made your choice?
  • How   did you assess your purchase?
  • How   does your awareness of you consumer decision process help you better      understand how marketers influence you and how you as a marketer can      influence others?

NOTE: To earn full credit, your DQ response should integrate course concepts or other credible sources with your professional experience. In other words, apply and cite the course content.