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For this assignment, you will be taking on the role of marketing manager for
the organization that you researched in Unit VI. Within that role, you will
need
to present the marketing plan that you completed in Unit VI to the
marketing
team. This will require no additional research, but you will be
compiling your
content into a PowerPoint presentation and subsequent video.
The
items below
should be included in your presentation.
Introduction: Include a brief introduction of the
company.
Competitive Analysis: Provide a comparison of the company
against two or


three competitors.
Marketing Strategies: Include an
examination of all four Ps (product,


price, place, and promotion). This should
include the product and

service,
pricing, distribution/place, and both
traditional and

digital marketing
strategies.
Competitive Advantage:
Address whether the company holds a competitive


advantage in each of the areas
of the four Ps.
Ethical Stance of Company: Present the company’s
ethical stance, which


can include topics such as how they have created an
ethical
culture,
social
responsibility or corporate social
responsibility (CSR),
or
any
other
topics
related to ethical
behavior within the

organization.
Conclusion: Provide recommendations for this company
with respect to


future marketing strategies, remembering to include topics
involving
all
four
Ps.
The PowerPoint must meet the criteria below.
Must be at least 12 slides in length
(not counting the title slide).

Include speaker notes in order to further explain the information on
each


slide.
If outside sources are used, please follow APA Style when
creating


citations and references.
The video portion of this assignment can be completed by choosing one of the
options below.
Option 2: Using the “Record Audio” option in PowerPoint, record audio
for


each slide. With audio added, the presentation must be at least
5

minutes in length. To record audio, select the “Insert” tab,
select
the

“Audio”
icon, and then select “Record Audio” from
the
dropdown to
begin
recording.
Assignment submission instructions are below.
Option 2: If you chose to record
audio using PowerPoint, you will submit


one file, which will be your PowerPoint
presentation. Make
certain
to
preview
your presentation before submitting to
make
certain
that
the
audio
for each
slide is present and
understandable.

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