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If you were to choose right now to pursue one of the six Marketing Certificates, which one would you choose? Consult the list below and pick one:

  1. Import-Export Supply Chain Management
  2. Marketing Research and Analysis
  3. Retail Marketing and Management
  4. Sales and Customer Relationship Management
  5. Social Media and E-Marketing Analytics
  6. Health and Fitness Marketing

1) Why did you choose this particular certificate? (150) words

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2) Imagine that after you have earned your chosen certificate and you have it listed on your resume, you are in a job interview and the interviewer asks you, “How does earning this certificate make you a better candidate for this position?”  In the box below, please respond to this question by discussing the following: (200 words)

  • how the additional knowledge will help you in your job,
  • how the additional contacts will help you,
  • what earning the certificate indicates about you as a job candidate.
  • any other relevant information.

3) If people were to ask you about which certificate to earn, what would you say to let them know the value of this particular certificate? (150 words)