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 In the discussion, respond to the following. Be sure to respond to all parts of the questions in order to earn full credit.

  • Think back to the article, Are Your Company’s Strengths Really Weaknesses? Think specifically about the SWOT analysis, and consider how it may or may not be used within a marketing related role in a health care organization. Answer the following in the discussion:
    • Who would likely benefit from the use of the SWOT analysis?
    • What would be the most helpful use of the SWOT analysis?
    • When would you be likely to use the SWOT analysis?
    • How could the SWOT be a beneficial tool for you?
  • Explain your answer to each question and provide rationale.