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In this week’s discussion, we will continue developing your business plan idea.
As you learned from the reading, marketing strategy involves segmenting the market and selecting a target, making differentiation and positioning decisions, and designing the marketing mix.
For this week’s discussion we will explore one aspect of marketing strategy and that is market segmentation.
As you know not all customers are the same, so which customers are most likely to purchase your product(s) or service(s).
Use some of the things you learned from your textbook.
Also, respond to two other students answers.
Exploring Further:
Below are two websites that help segment the market based on various aspects of demographics.
Your might be surprised how marketers segment your neighborhood.
All you need is a zip code to view the data.
http://www.esri.com/data/esri_data/ziptapestry
(Links to an external site.)
or
https://segmentationsolutions.nielsen.com/mybestsegments/Default.jsp?ID=20&pageName=ZIP
%2BCode
%2BLookup&menuOption=ziplookup

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