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Market Research Report: Research Methodology

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For this unit’s section of the Market Research Report, you will develop the methodology that you will use to conduct your primary research, and you will determine the hypothesis. This includes determining the questionnaire design, sampling design(s), and sampling procedures. Analyze the reliability, validity, and generalizations. Your textbook will provide guidance on compiling an effective survey instrument that will provide you with adequate data to complete this project. You will include a copy of your questionnaire in the appendix of your report (not included in the minimum page count). Distribute the questionnaire with a goal of retrieving a minimum of 20 valid and credible survey responses. You will use the survey results to complete the Unit VII Assignment.

If you are unable to collect responses from 20 participants, you will be permitted to utilize data from a similar study conducted by other researchers as an alternative; keep in mind, however, that you must still develop and submit the questionnaire of your own design for this unit’s assignment. If you choose to use survey data from a similar study, you may use the CSU Online Library to search for information.  

Your response for this unit should be a minimum of three pages, not including the title page, reference page, or appendix. References should include your textbook and a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.