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Complete section (g) below

International Marketing Term Project

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Please provide as many details about your writing struggle as possible

Academic level of your paper

Type of Paper

When is it due?

How many pages is this assigment?

You can choose a consumer or an industrial product which can be a good or a service. You can

take the point of view of either a domestic business making an entry into a foreign market, or a

foreign business making an entry into a foreign market.

Suggested Report Format

Report Structure

a) Title Page (with individual name/names of all group members)

b) Table of Contents

c) Introduce your product or service

d) Situation analysis (SWOT) – 1 page

e) Developing competitive advantage of the company(maximum: 2 pages)

f) New product/service’s target market (maximum: 4 pages)

– Segmentation

– The specific foreign environment: seven forces.

g) Marketing Mix (Price, Place, Product and Promotion) of your product/service (maximum: 2

pages)

h) Appendices (include research sources, secondary data information/articles, or any other

relevant supporting materials

Format: Typewritten, double-spaced, 12-point font, Times New Roman/Arial, and 1 inch