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ASSIGNMENT 1

Unit One Case Analysis

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Read the case on pages 32 to 33 called, “Handstar Inc.” Prepare your composition to cover the following topics or questions with in the Body section of the paper described for this assignment: a. Choose the projects you would you recommend Handstar to pursue based on the NPV approach?

Explain why you choose this project and not the others choices?

b. Argue whether you agree or disagree with the founders who believed it is reasonable to assume each product had a three – year life.

c. Can you think of a better project or focus for the company to take?

Write a 3 to 5 page paper (1000 to 1500 words) in APA format. Below is a recommended outline.

1. Cover page (See APA Sample paper)

2. Introduction a. A thesis statement b. Purpose of paper c. Overview of paper

3. Body (Cite sources with in-text citations.)

4. Conclusion – Summary of main points a. Lessons Learned and Recommendations

5. References – List the references you cited in the text of your paper according to APA format. (Note: Do not include references that are not cited in the text of your paper)

ASSIGNMENT 2

 

Using your HBR coursepack, review the following articles in the coursepack:

  • The Female Economy
  • Customer Value Propositions in Business Markets
  • Getting Brand Communities Right
  • The One Number You Need to Grow
  • Ending the War Between Sales and Marketing

Cite each source individually – do NOT cite as a coursepack!

Following your review, share a 750-words minimum review of the strategic marketing concepts discussed.  Make sure to cite your sources individually – using their original published dates.    This posting should be completed using APA formatting (in-text citations and references) attach in a formal word document.   Not accepted if there is no word document attached.

This initial post should be completed by Saturday at 11:59 p.m. EST.  After you submit the initial posting, return to the forum and review the findings of your classmates.  Post a meaningful comment or question (150 words minimum) to the postings of one (1) classmate.  Peer postings should be completed by Sunday at 11:00 p.m. EST.