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Read the case study,“Has Facebook Solved the Mobile Ad Problem?”. After reading the case study and completing additional independent research using the textbook and online resources, address the following:

  • Research one of the following companies discussed in your textbook: Snapchat, Taco Bell, Karmaloop, 16 Handles, WeChat, Mxit, Saya, and iCow. Alternatively, feel free to research other companies.
    • Why is mobile computing critical to the success of an organization now?
    • Provide specific examples to support your answer.