Read the case study,“Has Facebook Solved the Mobile Ad Problem?”. After reading the case study and completing additional independent research using the textbook and online resources, address the following:
- Research one of the following companies discussed in your textbook: Snapchat, Taco Bell, Karmaloop, 16 Handles, WeChat, Mxit, Saya, and iCow. Alternatively, feel free to research other companies.
- Why is mobile computing critical to the success of an organization now?
- Provide specific examples to support your answer.