Research takes place within a larger context. Part of this context is the theoretical foundation or conceptual framework, which is the lens through which the researcher views the study. How would you explain the distinction between theoretical foundations and conceptual frameworks in the context of research? When might a researcher use a theoretical foundation? When might a researcher use a conceptual framework? Support your view including References.
1. Delivering Customer Value 2. The Evolving tech of Martech and Advertising 3. Tools for capturing information to fuel growth 4. The rise of
1. Delivering Customer Value 2. The Evolving tech of Martech and Advertising 3. Tools for capturing information to fuel growth 4. The rise of Omnichannel promotion and distribution 5. Organizing for Marketing Agility 6. Innovation NPD and Commercialization choose one of the subtopics (listed as 1.1., 1.2 or