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Read the following chapter of your textbook and upload your notes

Carah, N. & Louw, E. (2015). Social media, interactivity and participation.  In N. Carah & E. Louw, Media and society: production, content and participation. Sage publications, Ltd. (pp. 230-253)

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DO NOT simply cut and paste quotations from the text to fulfill the requirements for taking notes for each subsection. You will not get any grade for doing this as this does not demonstrate your understanding. It only indicates that you can select quotations. Only use quotations in the manner indicated below, where the writers use particularly evocative language.

First contact

Scan the document

You will understand more if you quickly scan the chapter. Read the questions that start the chapter, the writers’ objectives for the chapter (under the heading “In this chapter we”) and the conclusion. By reading these parts of the chapter you will understand the writers’ aims. You now have a map of the chapter that will help focus your thinking and evaluate what you are reading.

Identify the main focus of the chapter

In two or three sentences explain clearly what is the main claim that the writer is trying to make in the chapter and how it seems to contribute to the objectives laid out in the overall introduction to the book.

Focus on the claims and examples made under each subheading

Examine the subheadings the writers use as these will help you focus on the way in which the writers build the argument. Write each of the subheadings down.  Read each section of the text under the subheadings and make the following notes

  • In one sentence identify the main claim being made in the subsection
  • When the writers use an illustrative example in a subsection, in one or two sentences explain what the example is and what it is being used to illustrate
  • If you find a quotation that you want to remember write Quotations I Wish to Remember and write the quotation including the page number

Apply your own lens to the content

Select something from the chapter that you found particularly evocative. Perhaps you found something particularly interesting, problematic, true or counter to your experience, true or counter to something you encountered in another class. Social media is something in which most of you have a great deal of experience, what types of things do you think the writers get right about social media? What things do you think they get wrong? What seems to have changed since they wrote their book?

Write a short paragraph of three or four sentences explaining what was evoked by reading this part of the text. Ensure that it is clear which part of the text you are referring to.

Ask questions of the content

In their book The miniature guide to the art of asking essential questions, Richard Paul and Linda Elder explain that questions are a fundamentally important part of our education. Asking questions generates greater understanding. They argue that if the reader is not asking questions of a text they are not really engaged in substantive learning. You are required to ask questions of each chapter using the following headings.

  • Clarifying Question(s)
    • If there is something that you do not understand, under the heading
  • Conceptual Questions
    • Writers use concepts. Concepts are ideas that are less concrete. They are ideas we use in thinking. They provide people to create a mental map of the world. Through concepts we define situations and define our relationships to the world around us.


Note-taking of the introductionNote-taking of the introductionCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeIdentifying the main focusIn two or three sentences explain clearly what is the main claim that the writer is trying to make in the chapter and how it seems to contribute to the objectives laid out in the introduction.2.0 ptsGoodSuccessfully identified the main claim in the text0.0 ptsUnsatisfactoryFails to identify the main claim of the introductory chapter2.0 pts
This criterion is linked to a Learning OutcomeClaims in each subheadingAbility to identify the claims within each subheading, how examples are utilized and any evocative quotations5.0 ptsGoodSuccessfully identifies the main claim being made in each subsection and successfully explains how the examples are used in the subsection3.0 ptsMarginalLimited success in identifying the claims in subsections and/or explaining the uses made of the illustrative examples0.0 ptsUnsatisfactoryFails to identify the claims in the subsections and/or provides inadequate explanation of the uses made of illustrative examples.5.0 pts
This criterion is linked to a Learning OutcomeApplying your own lensAbility to synthesize and analyze chapter content in relation to other knowledge.3.0 ptsGoodClearly identified an element of the chapter and intelligently demonstrates its links to other knowledge that the student has gained0.0 ptsUnsatisfactoryFails to synthesize his/her learning3.0 pts
This criterion is linked to a Learning OutcomeQuestionPoses clarifying substantial questions of the text3.0 ptsGoodQuestions demonstrate careful consideration of the content of the chapter content and concepts.2.0 ptsUnsatisfactoryQuestions are poorly articulated or do not demonstrate substantive engagement with the content and concepts of the chapter0.0 ptsUnsatisfactoryNo questions were asked3.0 pts
Total Points: 13.0