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  1. Some researchers think you can successfully brand (differentiate) a commodity product and others feel that commodity products are doomed to compete on price.  Some examples of commodity products would be steel, wood, plastic, wheat, fruit, etc.  What do you think?
  2. Watch the video linked below. Share what you’ve learned and what motivating factors are most likely to impact your decision making process. 

  https://www.youtube.com/watch?v=u6XAPnuFjJc