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In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations.

Southwest Airlines Case Study Questions

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1. What is the product and service model of Southwest? Who is their primary target market, and how is Southwest positioned with this group?

2. What is the pricing strategy of Southwest compared to other airlines? Is this a differentiating factor?

3. What risks does Southwest Airlines face both from a macro and micro environmental standpoint?

4. Can Southwest continue to thrive as a low-cost airline when tough economic times hit or as other airlines mimic its business model?



  • Use the Internet to research a large corporation headquartered in Maryland, with a focus on its current level of diversification.

“Diversification” Please respond to the following:

  • From the e-Activity, suggest one way the company you researched could increase its level of value-creating diversification. Provide specific examples to support your response.
  • Building on the topic above, determine how diversified the company you research could become before it created a negative impact on the company’s bottom line. Explain your rationale.


  • Use the Internet to research the corporate-level strategies of Victory Motorcycles.

Victory Motorcycles” Please respond to the following:

  • From the e-Activity and the case study, evaluate the business-level strategy of Victory Motorcycles to determine whether you believe the strategy is appropriate to offset forces in the industry. Provide specific examples to support your response.
  • Make recommendations for improving this strategy as well as describing any challenges you foresee in executing those recommendations. Provide specific examples to support your response