The Epistemological Stance of Research

 How can the epistemological stance of a research can affect areas such as sample selection in focus groups? What is the impact on external validity? What should you, as a researcher, be aware of? Why is reflexivity more important in visual research than in any other data collection means? REFERENCES: Use your Doing Research in a Business World text to read the following: Chapter 18, “Focus Groups.” Chapter 20, “Visual Methods.” Morgan, D. L. (1997). Focus groups as qualitative research: Planning and research design for focus groups [PDF]. Retrieved from (n.d.). Open questions. Retrieved from (n.d.). Probing questions. Retrieved from Sayre, S. (2001). Analyzing verbal data. In Qualitative methods for marketplace research. Thousand Oaks, CA: Sage.

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