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The following exercise allows you to practice collaboration skills while learning about strategic marketing planning.

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Complete the case study exercise, Communicating Value. A transcript of this interactive exercice is also available.

Consider what you learned in the experience and respond to the following in a minimum of 175 words:

  • Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo?
  • How would you communicate about new features to customers?
  • How would you measure the success of the team?