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  • Marketers are often using the geographic information systems (GIS) technique to map target markets for market segmentation. For example, go to www.gis.com and understand the use of GIS in business and other marketing related fields.
  • Your task is going to http://www.esri.com/data/esri_data/ziptapestry and entering your ZIP code to see a demographic map about where you live or where you work. After exploring the community lifestyle and demographic information about your neighborhood, please describe competitive advantages of using GIS in market segmentation compared other traditional approaches

USE zip code: 72712

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-250 words !!

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