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Target Market
a. Describe the current target market(s) for the product.
What segmentation variables are used to divide the market?
b. What type of targeting strategy is used? (undifferentiated, concentrated, differentiated)
c. Research additional information about this (these) target markets that would be helpful in improving the marketing mix.
A business librarian may be useful in finding appropriate sources of information
1. APA formate, plagiarism-free, proper in-text citations,
All references must be cited, using the APA format.
2. minimum of 5 current articles (2019 – present), not including the company website, as background for your paper.

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