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Term project: Food Consumption 

The purpose of this project is to provide an opportunity to apply what we’ve learned in class about consumers, consumer research, and consumer behavior to promote healthy food shopping and consumption. Specifically, you will have the opportunity to collect secondary data, to practice observing shoppers, to interview consumers, to analyze qualitative data, and to suggest marketing tactics for improving the consumer adoption of healthy food. These assignments will help us address various questions related to the purchase and consumption of food so that we can recommend marketing tactics to expedite adaption to healthy food consumption.

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Individual work:

· FC 1: Secondary data collection


According to Abrahams, Chaudhary, & Deane (2010), what is an email newsletter ‘opt-in’ campaign and why are so many companies using this marketing method? What are the advantages and challenges of this marketing method? Compare the industries which send emails most frequently and least frequently. Predict what outcomes might arise if an email newsletter ‘opt-in’ campaign is sent too frequently or too infrequently.

The paper must be 3-4 pages in length (excluding title and reference page) and in APA (6th edition) format. The paper must include the article as your resource in addition to one additional reference.