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Written business plan. This document should be no longer than 15 pages (including references). The business plan for product should follow the structure attached below. Will provide the concept and prototype for this product.

The written business plan will be graded using the following rubric:

Clarity and Structure

Understanding of issues and concepts

Integration of coursework

Quality and quantity of research

Integration of research

Use of critical analysis

Conclusions flow from analysis

Overall presentation, grammar