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Read the article, “The Walt Disney Company: A Corporate Strategy Analysis”  (attached) Evaluate the external environment (industry, market, and the general  environment), and the internal situation (core competencies, brand  reputation and loyalty, and customer-value proposition) of the Walt  Disney company.

  1. Conduct a SWOT analysis detailing on the  strengths, weaknesses, opportunities, and threats that may affect the  organization.
  2. Finally, choose three or four areas from your SWOT analysis and explain why these areas are essential. (NOTE: This will  become part of your final paper).

Your paper must include an introduction, a well-developed body, and a  proper conclusion. Be sure to include a properly formatted reference page, using APA style as outlined in the Ashford Writing Center.

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The paper:

  • Must be five to six double-spaced pages in length (not including title and references pages)
  • In text citations must include page number as appropriate
  • Must use at least three scholarly sources in addition to the course text.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.

Required source (class text) and additional material found on web attached.

SWOT analysis of media markets: https://smallbusiness.chron.com/swot-analysis-media-industries-69805.html