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FULL Paper — will do in stages of 3 milestones
The paper includes the three Milestone papers, and adds an implementation and evaluation plan, a table of contents, and an executive summary. Your  submission should be a polished, integrated paper that incorporates previous feedback. The final touches will be a title page and a consolidated References list. Paper length: 10-12 pp. not including title page, table of contents, and references.

Required structure and content:

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Type of Paper

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  • Title Page
  • Table of Contents
  • Executive Summary
  • Company Profile
  • Situational Analysis
  • Marketing Objectives
  • Research
  • Target Markets
  • Marketing Mix: product, promotion, distribution, pricing
  • Implementation and Evaluation Plan
  • References

Marketing Plan Milestone 1
This is the first of three papers. You will need to choose a company that has or could have a marketing problem that needs to be solved. It can be a for-profit or nonprofit organization. Your paper will combine the Milestones, reflecting feedback received, and add to them. See the full description of the full paper above.

The Milestone 1 paper will identify and describe your chosen company, what business it is in, and set out the problem that needs to be solved. This is a situational analysis. See the description on page 246 of your textbook. Paper length: 3-4 pp. not including title page and references.

All papers in this course are to be in APA format, with a title page, running head, and references. APA is in 12- point Times New Roman, double-spaced throughout. See this reference for more details on APA style.

Remember, papers may only be submitted as Word documents.

For later weeks(Just for reference)

Milestone 2

For your Milestone 2 paper about your chosen organization, you will outline your marketing objectives, describe any research you would do, and describe your target market(s). Paper length: 3-4 pp. not including title page and references.

The Milestone 3
The Milestone 3 paper will describe the marketing mix for your project, including product, promotion, distribution, and pricing. Paper length: 3-4 pp. not including title page and references.